Advertising Appeal

Advertisements can be seen on all media now a days and are targeted at getting you, the consumer to "fall in love" with the companies product. A few ways the that advertising works is through repetition, grabbing your attention, and  through style (claims they make). The advertisement that I will be looking at and that I feel is persuasive is the Apple iPad advertisement on TV. This ad shows how the iPad has many different uses in a persons everyday life, showing a person watching a movie, a little girl learning her letters, a student watching a lecture, a person checking stocks, buying a camera, selling a house, playing a video game, and using the iPad as an amp for a guitar. I find this advertisement to be persuasive because it shows how easy and convenient it is to do things such as playing an electric guitar with out have to carry around an amp, or watching a movie on a good size screen while being able to care the iPad around.
  An advertising appeal that is seen in this ad is that of satisfying curiosity. The general characteristics of this advertising appeal are showing the functions of the iPad, in this ad you can see some of thetasks that are capable on the iPad answering some questions one may have about how it may work. Appearance is another characteristic of this certain appeal  showing what the front of the iPad looks like and giving you close up on the details of what is going on on the screen.  Content is also a character of the appeal of satisfying curiosity, getting just enough information to keep the person alright with what they now know about what is being advertising.
  This ad exemplifies the appeal of satisfying curiosity because it answers a persons question of what tasks can be done on the iPad and how it seems to function. It also gives just enough information about the iPad for the view to understand what this object is and what it does so that it they are content with what they have seen. Finally I feel that this ad exemplifies this appeal because it shows people what the iPad looks and what exactly it is, diminishing  any curiosity the viewer may have had prior to have seen the ad.